Matcha Green Tea Tour

A food tasting tour to make you green with envy!

‘Lots of fantastic matcha treats sprinked with a bit of fascinating London history!’ – @Angloyankophile

_DSC3749A relative newcomer on the the global food scene, matcha, more commonly known as green tea powder, has quickly captured the culinary world by storm and proven it is not just a fad. Long established in Japan, this potent powder has roots in the traditional tea ceremony and has in recent decades been adopted by pastry chefs and chocolatiers all over the globe. From brownies to croissants and donuts, my new ‘Matcha Green Tea‘ food tasting tour unravels the history behind this enigmatic ingredient while sampling some of the best matcha-flavoured interpretations London has to offer.

_DSC3739Alongside tasting plenty matcha treats and one hot drink (all included in the tour price), the bohemian districts of Fitzrovia and Soho will serve as our vibrant backdrop. From little Dickensian alleyways to secluded courtyards, our exploration will also take in a charming toy museum, a former hat factory as well as an urban village filled with chic boutiques and public art.

Following in the footsteps of my ‘Macarons & Mews‘ and ‘Piccadilly and Petit Fours‘ walks, this new food tasting tour adopts a similar concept: exploring the hidden corners of an iconic London area while visiting the location’s sweet(est) hotspots.

Believe it or not, the concept for this new tour came about while Emily Faulder and I were discussing our love for all things Japanese over … you guessed it … iced matcha lattes. Emily is the talented photographer behind the ‘Shinnichi‘ project (in which I was happily asked to participate in) as well as the editor behind the ‘Love Japan‘ magazine.

The ‘Matcha Green Tea’ food tour was also recently featured on the Londonist Out Loud podcast (‘Matcha Ado About Nothing‘) with the writer and broadcaster N Quentin Woolf.


fitzroviapollock_DSC3764All photos used on this page, except otherwise stated, were taken by Travelling Dave.


For a little taster (or morsel) of the tour, let the following quotations entice you to join the walk some time soon. (Click on the titles of the features to be taken to the whole article.)

Screen Shot 2016-01-13 at 10.12.15

‘Yannick’s tour caters to the matcha-lover and London-wanderer alike, taking us to some of London’s most familiar corners before expertly dispelling that familiarity by offering historical details and facts that I’d never known or had so obviously missed. It was eye-opening and refreshing all at once. […] From the well-known matcha latte to more innovative matcha inventions, this tour is for any matcha fan who’s always wanted to get to know London a little better on foot.’ – @Angloyankophile

Screen Shot 2016-02-22 at 15.05.31

‘Yannick was a great guide – as well as an in depth knowledge of matcha and the best places in London to try it, our walk through Fitzrovia and Soho was a chance to learn about hidden corners of the city and snippets of its history which were a revelation even for a seasoned Londoner.’ – @LilyLippy

Screen Shot 2015-10-24 at 19.48.42

Tour Details

fitzroviamuralThis tour is aimed at seasoned Londoners as well as tourists who are looking for their sugar rush to come with a historical slant. A perfect gift for anyone with a sweet tooth, this  walk can also be booked as a private tour for birthdays, weddings or any other special occasions.

The meeting point for this tour is outside of Caffè Nero next to Whitfield Gardens (see the map below), close by Goodge Street Tube Station (Northern Line). This walk finishes close by Piccadilly Circus Tube Station (Bakerloo Line and Piccadilly Line). While the length of the tour is advertised as 2.5 hours, please note slight delays might occur as we will be visiting shops during regular working hours.

Including 5 tastings + 1 hot drink, the tour costs £20 per person and tickets are available for purchase on Eventbrite. All pricings for private group tours are available upon request.


If you have any further questions about the tours or if you would like to organise a private walk, please don’t hesitate to get in touch with me either via my Contact Page or email me directly at: I will reply to you as quickly as possible.

You can also find me on Twitter and Instagram where I’m always up for a chat too.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s